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Brett pointed out in his original article 7 SEO Techniques That Google Smashed in 2007 that Google had smashed Directories that charged a pay for review fee.
In regard to Directory links Google did smash a lot of low quality Directories. I' sure there were some paid for review Dirctories that got hit. I think that was done to Directories that were obviously built to help webmasters game Google. In reality Directories of that type only had two purposes.
They generally promoted links, pagerank, and obtaining links to get better rankings in Google. I think the other thing that stood out about these directories was the fact it was obvious the Adsense adds were more important than the directory listings.
IMHO Google did not smash paid for review directories. In fact I think Google has made it clear that they do not consider a pay for review directory as a paid link as long as the directory does not include every site that pays for a review.
For further reading:
How To Report Paid Links
Text Links and PageRank
If you want to read my other post in this series:
2007 Changes in Google Regarding Links
2007 Changes in Google Regarding Supplemental Pages
By Connie Jan 03, 2008 6:44 pm
I guess the first thing is to explain what supplemental results were. In laymen terms supplemental results are pages that Google keeps in a separate index. They were identified in the SERPS as supplemental when those pages came up in a search. I'm sure Yahoo, MSN, and Ask have something similar. The difference is they are not as open with webmasters as Google is trying to be.
To me it was no big deal to have pages show as supplemental. In fact I have seen pages that were listed as supplemental out rank my pages which were were not supplemental. To those involved in the Search Engine Optimization Industry it was a big deal. Those people did not like having pages in the supplemental results. SEO's saw the supplemental results as a road map telling them which pages on their site needed more work.
I'm not sure when Google started showing supplemental results. I think it was sometime in 2006. However, as Brett pointed out in his article 7 SEO Techniques That Google Smashed in 2007 Google has quit showing supplemental results in 2007. Man that caused an uproar.
At some point someone discovered a operator which they believed would show only supplemental pages. Brett mentions that in his article. The operator was "site: *** -sljktf" command (to show the supplemental index results).
Some people thought you could still discover supplemental pages with the operator, even after Google stopped showing supplemental results . Personally I don't think the operator was broke. I don't think it was ever accurate.
2007 saw a lot of changes in the way Google does things. Some of the changes are directly related to the way Google ranks websites. Some are related to the way they are displaying the SERPs, and a few were made in regard to the information provided to webmasters who use webmaster tools.
Though I have been aware of these changes I never really thought about writing an article about them or even a series of articles until I came across this blog article today by Brett Borders in a article titled 7 SEO Techniques That Google Smashed in 2007. I have no idea who Bret is. As far as I can remember this is the first time I have heard of him. His article is not exhaustive, but it deals with a few major changes that are important to webmasters. In this article I will only deal with Reciprocal links (link exchanges) and paid links. Based on the 7 changes Brett mentioned, I will do a series over the next few days, including some changes that he did not mention.
If you want a preview of what is to come I suggest you read his article.
1: Reciprocal links. in this case Brett uses the Real Estate Industry as an example.
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