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Blog Category: Web Hosting


16

Sep
2014

Database Backup Systems for Beginners

By Sabrina Sep 16, 2014 1:11 pm

What Are Database Backup Systems?
If you have ever worried about losing your data that has been stored on your computer, database backup systems will be your hero. This system makes sure your data is safe and sound if something were to happen with your computer or computers. Having a database backup system will allow you to restore your data and Database Backup Systemsnothing will be lost. Multiple things can cause you to lose your data, some of these things such as natural disasters like tornadoes, floods, and fires. It could  be something a malicious event such as theft, hardware malfunctions, or viruses that may have come in and take over your computer. The information that you lose could be something confidential such as customer information, or it could be something sentimental such as family photos or personal emails. Either way, the data that you lose could cause some serious headaches, heartache, or even worse, job loss. You want your data backed up and you want to be ensured that you will not lose it. Keep reading below for more information about database backup systems and how they could keep you from losing your data.

What Should You BackUp?
You want to backup the items on your hard drive that are irreplaceable such as customer information, financial information, spreadsheets, and anything that may be confidential. On a personal level, you may want to backup your music that you have purchased, family photos, or important emails. No need to worry about backing up programs because you are going to have to reinstall these anyway if your computer crashes. Make sure and keep any discs that may come with your programs because you will need these to reinstall the programs you may lose.

What to Consider When Choosing a Backup System
Once you have figured out what you need to backup, it will be easier for you to choose what database backup system you need for your personal or business use. After you have figured that out, you can figure out what compression method to use for you data. Once you have decided on your compression method, you need to figure out how often you want to backup your data. If you are backing up your business information that changes constantly, you may want to consider backing it up every other hour. But if it is data that changes once a week, you can consider backing it up once or twice a month. Then if it is data that you make changes to such as personal photos, you may consider just backing it up when you make changes.

Conclusion
Overall, it would be in your best interest to consider choosing a database backup system whether that be for your business data or your personal data. It will give you a better peace of mind and may even save your job at some point! Once you have figured out the information you need to back up, you can consider which database backup system best suits your needs.

Contact the sales team sales@jaguarpc.com to learn more about our Data Backup and Storage services.

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12

Sep
2014

Cloud Hosting for Beginners

By Sabrina Sep 12, 2014 7:35 am

What is “The Cloud”?
“The Cloud” may sound like a confusing term, but it is actually easy to wrap your mind around. Simply put, cloud computing refers to storing and accessing data over the internet. Traditionally, data and programs are stored and run on your computer's local hard drive or network. Whenever you access data that is stored Cloud Web Hosting on a local hard drive or network, you are not using the cloud. For example, if you were to view a photo that is stored on your hard drive, you are not using the cloud. However, if you were to get on the internet and view a photo on Instagram or Facebook, then you would be accessing the cloud because that photo is not stored on your local hard drive. The “cloud” simply refers to a bank of servers that you can access through the Internet to store and access data. It is used for personal use or it can be used by businesses. “The cloud” has multiple names such as cloud computing, cloud hosting, or simply “the cloud”.

What is Cloud Hosting?
Cloud hosting or cloud computing is when a company runs an application on virtual servers over the internet instead of using physical servers located in their personal offices. Hosting an application and having physical servers located in your offices requires maintenance, physical space, and can cause multiple headaches. Cloud hosting is offered as a service rather than a product. Cloud hosting companies provide space as needed. The user pays only for what they use, much like paying for electricity. When using cloud hosting, the goal is to decrease the costs and headaches caused by purchasing, setting up, and maintaining your own on-premise servers.

Benefits of Cloud Hosting
There are multiple benefits when using cloud hosting. One of the clearest benefits is how quick and simple it is to set-up and use hosted servers over physical on premise servers. Using cloud hosting, a company should be able to focus on doing their job rather than setting up and maintaining servers. Another benefit of cloud hosting is that it is disaster safe. Rather than being hosted on a single physical server, an application hosted on the cloud draws its resources from a network of underlying servers. If one server fails, it will have little to no effect on the availability of the application. Cloud hosting can also be more affordable than traditional on-premise servers. Cloud hosting companies only charge people for the resources they use, so you don’t have to pay for resources that you don’t need.

Conclusion
Cloud hosting is the way of the future. Companies are moving away from the traditional on-premise model towards hosted cloud solutions. Operating with cloud hosting will make the lives of your employees less stressful and will increase the amount of functionality for your business.

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09

Sep
2014

.Org $1.99 September Special

By Sabrina Sep 09, 2014 2:00 pm

JaguarPC is offering over an amazing $1.99 .org special  * through the month of September.

Why a .org Domain?
When you need to get the best rank presence and traffic for your .com domain then a .org domain can help immensely. If you already have an established .com extension then you should definitely consider the benefits of also obtaining the .org extension as well. Blogs, businesses and e-commerce presences that have a .org Domain June Special at JaguarPCbrand and a reputation to protect can't afford to have their names taken and used by others for alternative purposes which can include websites that might try to mimic your .com's services or products. Even worse consequences could occur due to malicious activities using your .com address as a .org. Purchasing the .org extension can give you the confidence of knowing that your hard work and efforts won't be diminished by a perpetrator who is riding on the coat tails of your own efforts.

Trusted and Established
.org domains are trusted by consumers and potential clients. Most established businesses that are doing well or have good future potential will procure their .org for purposes beyond name recognition and brand name protection. Not only is having a .org domain an important sound business decision but it can also have the benefit of increased web exposure. Search engines will index your .org domain and your .com domain leading to better ranks and more results to get your organization in front of more prospects that will have a potential interest in your organization. The more you are seen the more popular you can become .

Philanthropy and Non-Profits
Groups that promote and engage in philanthropy and the absence of profit structures are more prone to use .org domains. People around the world have an interest in finding your website or blog that promotes a cause or special interest when you use a .org name. The extension lends the concept of organization over business to potential members and contributors for your principal or movement.  Special fund and awareness raising efforts may be taken more to heart when a .org is present on the world wide web address. Those who have interests will note that your site or blog's efforts are more contribution over profit based and may lend a more sympathetic ear and greater support to your efforts. Use a .org to have your mission gain greater and more respected recognition. Highlight the socially responsible agendas that you are promoting and get a better response through the association and reputation of .org.

Professional Organizations and Associations
Organizations can naturally benefit from the clear association with .org. Professional outreach can gain greater momentum, respect and additional members as well as influence by the use of this trusted and well know cross link.  The American Heart Association and The American Bar Association are two good examples of organizations that are well recognized and make good use of the .org extension option. If your site deals with professionals then .org is a solid choice which will help you gain new members and let the public know more about the services and benefits that your organization is capable of providing. The greater respect and the association with professionalism can help your membership grow and maintain a good light in the public eye. A .org can help your professional organization gain the value of being a respected authority and the go to link for networking and information.

Overlooking the deeper values of a .org domain could cost you the recognition, awareness and protection that your brand, association, organization or non-profit deserves. When you purchase a .org domain you are increasing the awareness of your organization and allowing a broader audience to engage with and promote your cause. Don't get left behind on the search engines but inspire more support for your agendas and overall cultural institutions, religious organizations, civic and artistic efforts as well as social and sport teams, and communities. Spread the word with a .org and take advantage of the world wide community gains for more members and contributions. .org can be a signal that you are in it for the greater good over the greater green.

*New domains only, no transfers or renewals, first year only.

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08

Sep
2014

Dedicated Hosting for Beginners

By Sabrina Sep 08, 2014 11:59 am

What is Dedicated Hosting?
Dedicated hosting can have multiple names such as dedicated server, dedicated hosting service, or managed dedicated web hosting. This type of hosting service allows for a client to have full access to the server and it is used by no one else. The server is located and maintained at a remote location, but the client has Dedicated Server Web Hosting Planscomplete control over it. Dedicated hosting is more flexible than a shared hosting solution as it allows the client to choose the operating system, hardware, etc. Being able to take advantage of dedicated hosting is something that could be beneficial for your business because you won't have to contend with any other traffic or resource usage on the server since all of the resources are allocated only to the dedicated server user.

Benefits of Dedicated Hosting
When you share a server with other clients, such is the case on shared web hosting, you are in danger of not having enough memory or capacity for your information because other clients could be using a significant amount of the allocated resources leaving you at a loss. With a dedicated server, you no longer have to worry about other people using up all the resources. Security is better when you are able to use dedicated hosting because no one else is using that server except you. You are able to benefit from regular updates as well as security packages that are offered. When you do not manage your own server and you share with others, you are not in control of many things. When you are controlling your own server, you can have access to as many aspects as you need for your business. Another benefit with dedicated hosting is that you get better performance with your server. No matter how much traffic you have on your server, you can rely on it running efficiently.

How to Use Dedicated Hosting
One of the first things you should  know about dedicated hosting is that it is a server that is committed to only one client. Another thing to note would be that dedicated hosting is also used by larger companies who have outgrown their previous hosting account. With those two aspects in mind, you can now consider what it is your company needs and what they would like in their own server.  When looking into dedicated servers you should know what operating system you would like. This will allow your current systems to perform best without any cross compatibility issues. Dedicated server options at JaguarPC allow you to choose Linux or Windows operating systems.  As a client, you need to pick an operating system that is specific to your companies needs and attributes. Once you have installed the operating system for you server, you will be able to complete tasks easier.You will also want to look at what hardware you would like to work with and the levels of bandwidth  you will need for your range of use.

Conclusion
Overall, dedicated hosting has its benefits but it does require some learning. You will need to make sure you are financially ready for the larger finicial ramifications that your business will incur and justify those with our current level of needs and overall gains from a dedicated hosting service. Make sure and educate yourself on what operating system, hardware, and bandwidth it is that your company needs specifically. With all these aspects taken into consideration, you will be ready to perform tasks on your very own server.

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As a webmaster or website owner you want to be able to use the best tools in order to find the right ways and systems to promote your site. Google provides two Google Analytics for a Better Website Returnvery easy tools to analyze, track as well as fix and better promote your sites. Google analytics offers the best tools to analyze the results of your efforts and Google webmaster tools can demonstrate how the engines are seeing you in their results. Both systems will return results that can help you track and perform actions for a better website and engine ranks.

While some view these two sets of tools as one, at a deeper level the actions they perform and the tools they offer are actually very different. Digital marketers in particular will find great value in both Google Analytics and Google Webmaster Tools but both are also very good tools to get your site in shape for the giant to take a look at your website and access its value. Webmaster Tools reports on how search engines interact with your site, while Google Analytics reports on how website users interact with your site. Both can be used to leverage more traffic and more sales from a website.

Google Analytics Uses and Functions
Analytics tracks data and analyzes those results. Google Analytics is meant to give a picture of who is coming to a website, how many hits a site gets, how people are finding the site and what content is popular. Adsense, Google+ and AdWords are all integrated into Google analytics. Your entire website traffic statistics including total visits, average time on site, and bounce rates along with demographics and how visitors find your website are all important aspects which can help you determine what tactics to take to make your website popular. Site analytics will give you some key information that will allow you to make any necessary changes for improved traffic, engagement and more overall potential conversions of your traffic to fans, return engagement and sales. Learn more about the basics of Google Analytics  and how to get your tracking code enabled on your website to start taking advantage of the most popular features.

Google Analytics Features:
Traffic Reports
Keyword Details
Content Returns
Conversions
Visitor Reports

All kinds of reports are available that will give you the details and the results of your activities so you can make adjustments and assessments as to what is working and what needs to be changed.

Google WebMaster Tools
While analytics will give you good information that will tell you the who, what, when and where's of your site, Google Webmaster Tools is more geared to how your site performs in the eyes of search engines. Information that is returned is more about how search is looking at your site and what it thinks of your links, Google Webmaster Tools to fix your site for better engine rankingsite maps and website configurations. The visibility of your website on search engines can be based on the number of impressions generated for particular keywords and page click through rates. XML site map crawls and 404 error results will be reported by Webmaster Tools to allow you to tweak your site for better performance and engine results. Knowing what is wrong is sometimes half the battle. When you need help to determine what actions are best to improve the visibility of the site and fix problems then you can turn to Google Webmaster Tools with the confidence that this system will be able to determine what is affecting your rank and your website's return in the engine results.

Google Webmaster Tools Features:
Crawling
Search Results
Links
Site Configuration
Diagnostic problems

Google Webmaster Tools makes it easy for you to determine how Google looks at your website .Web designers and website owners can use this tool to not only identify but also to fix problems on the websites that are related to links, searches, URL's and HTML errors. There are many tools here to help you improve the visibility of the site and fix problems that may be affecting your rank and engine results.

You will find both tool sets are easy to use and they provide  insightful data results that will allow you to gain valuable information which you can act on to improve your website, conversions and engine result. The best part is, they are both free and one easy tutorial and a tracking code is all you need to get stared.

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26

Aug
2014

Why We Use cPanel for Website Hosting

By Sabrina Aug 26, 2014 1:45 pm

Before choosing your website hosting service, there are some things that you should look into before making a decision. Unfortunately, most users are just cPanel control panel for easy web hosting managementgoing to look at what a company is charging for bandwidth space, disk space, and the amount of RAM they are offered, but there is another thing that should be considered. What you should really be thinking about is how simple the web hosting service in question is to use. At JaguarPC, all of our servers run cPanel as a hosting solution.

What is cPanel?                                                                                                                                   If you did not already know, cPanel is a website control panel that is Linux based. This type of control panel provides its users with a graphical interface and automation tools to simplify the process of hosting their websites. This control panel allows it users to easily manage many aspects of their site. With cPanel, users are able to quickly and easily create databases, manage their website files, and set up email accounts. cPanel website hosting software has become the most popular web hosting control panel on the Internet. It is runs millions of websites around the world, and it has become so popular because of the software’s user-friendly point-and-click interface which can be customized to fulfill your specific website’s needs.

Why Use cPanel?
At JaguarPC we offer cPanel on all of our servers that need website hosting control panel software because of its ease-of-use for our customers. When managing your website, you want to use a control panel that makes it as easy as possible. Of course, this is especially important if you plan on growing your website over time. What’s great about cPanel is that it is still a very powerful control panel, but it isn’t overly complicated like some. Most claim that, with cPanel, you get the best of both worlds. It is a control panel that is not only powerful and dependable, but one that is also very user friendly for those hosting their website and those who are experienced in web hosting.

Adding to cPanel
Of course in today’s Internet age, creating a static page will not be enough to drive traffic to your website. Most likely, you will want to add a discussion forum, blog, as well as scripts to make your site more dynamic. By using cPanel’s Softaculous feature, you can add the most desirable features to your site. cPanel makes this action fun, instead of a process that can be very technical and difficult. With a few clicks and a little bit of information, you can create a dynamic website that will impress.

A Control Panel for Everyone
It is also important to note that cPanel’s website hosting software is not just for new website owners. cPanel also has plenty of features for more advanced webmasters, like creating and implementing apps by using the Apache Handler. You can also create proxy servers with CloudFlare if you’re really feeling adventurous. Ultimately, cPanel serves as a website hosting solution that webmasters new and old should appreciate for its ease-of-use and capabilities.

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What is Cloud Web Hosting?
JaguarPC offers its customers a great cloud hosting solution. Cloud web hosting is hosting that uses the resources of a collection of servers. Essentially, this Cloud Web Hostingmeans that your website when on cloud servers will use the virtual resources of several servers to hold all the different aspects of your site. This collection of servers is better known as a cloud.


Should I Use Cloud Web Hosting?
Cloud hosting is often a solution for website owners whose websites have outgrown the resources that their shared server provided them. For example, within a shared server, if a site becomes extremely popular and overwhelms the server, deciding to move a cloud-based server could be a solution. Cloud hosting will provide your site with many of the advantages of a dedicated server without some of the challenges of using a dedicated server.


Only Pay for What You Use
A cloud hosting solution is a great option because you will only pay for the resources that you actually use. When you are no longer using a particular amount of resources, you can scale down your plan and your costs. If you know you will need more resources because of a special event or even a particular project then you can add resources and services to your cloud. This can alleviate any worries about having enough space or bandwidth to complete your tasks or make your event successful without any interruptions in service due to usage and visitor volume spikes. Cloud web hosting plans allow you to manage your website and projects more effectively.

A cloud hosting solution may be a great choice for your website because you will have the capability to access on-demand services that can be increased or decreased to meet the amount of traffic your site is receiving. Cloud web hosting is a very flexible and cost-effective hosting option, and since cloud resources are on the Internet, consistent cloud updates will cut back on the need for software upgrades. Cloud hosting offers you the availability to customize your resources whenever it is needed. You will have peace of mind knowing that you can always add what you need to effectively manage your website. Scalability, automatically updated software and superior security settings are some of the best features that separate cloud hosting from other hosting options.


Superior Support Services
Our team at JaguarPC is dedicated to making sure you have the support you need when you are setting up your cloud hosting plan. Whether it is a common question that you need answered or you need urgent assistance immediately, our staff is always there to help. Our customers are always welcome to give us a call, shoot us an email, start a live chat, or use our ticket system. With 24/7 support, our team will explain to you the benefits of choosing us as your cloud hosting solution provider.

Since we offer both a public and private cloud hosting solution, we have the cloud hosting options you need for your website. With a capable and knowledgeable staff behind you at all times, we will make sure the cloud hosting options you choose are right for your needs.

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Professional web design services can cost over a $1000 for just a simple site. We understand that many businesses need a web presence at an affordable price. JaguarPC has designed a WordPress web design package that will allow you to work with a professional WordPress website design developer. When you choose WordPress Website Design Packagesour website package plan you will receive monthly web hosting, a domain and an attractive website.

Why Use WordPress?
WordPress themes are optimized to meet the growing demands of search engines and consumers. Websites that function seamlessly and are attractive can allow you to grow your client and visitor base more rapidly. A well laid out website that is visually pleasing can capture and retain more traffic. The platform will also improve traffic in other ways. WordPress themes are built for basic SEO optimization which means your new website will automatically have a better ability to be found on the web. Responsive websites can also be enabled via WordPress themes. Responsive websites allow your site to consistently be displayed across all types of devise and in particular mobile devices where now over 30% of consumers look for services and products. WordPress websites give you greater exposure nearly instantly when they go live.

Feature Packed Plans
Websites built by our team feature professionals with years of experience in designing WordPress websites. During the initial development stage you will be working directly with a representative who will translate your ideas and concepts into a website you can be proud of right from the launch. You will provide the content and images for the designers and fill out a questionnaire which will allow the designer to get the details for any specific items you want enabled on the site. The introductory plan includes five website pages and our designers will work with you through a number of revisions from the initial content to the final stages to present a published version that matches your vision. Your website can be mobile responsive and include all of the important social media channels that you need to have added. A blog can also be enabled if you decide that this is a feature that you will need. A contact page is provided and can act as a critical part of your website and as a viable communication option for you visitors. Once your website is complete and published you will receive the benefits of our monthly maintenance plan.

What is the Monthly Maintenance Plan
Our monthly maintenance plan covers the cost of your web hosting each month. JaguarPC's WordPress websites are hosted on our business level plans. These servers are fast. JaguarPC allocates 600% more resources on these servers over our standard shared accounts so that high performance and optimal page loads speeds can be achieved. 24/7 e-mail support, regular WordPress version updates and offsite backups of the site are included. You won't have to worry about these basic maintenance task which leaves you more time to focus on your business or other matters that need your attention. Urgent needs can usually be addressed on the same day with this plan. Our team will also monitor your site for any security issues and clean them up without any action on your part. Each month you will also receive up to 2 hours of maintenance for your site. If you need to migrate your site then we can help you with that too. Some businesses and personal sites may be due for a little TLC. Your old site can be changed into a WordPress themed site and re-created as a responsive website. Our team will make your move seamless.

As You Grow
Our plans allow you to add more pages as well. If you need a new product page or a new logo then our team will be on hand to add these additional features. One of the great benefits of having our designers at your fingertips is that we can improve and enhance your website as you go. It is easy to extend WordPress with advanced features that may require plugins, apps or scripts. If you have needs for new development features or you would like to add plugins and additional elements to your website then our team is available to review and assess your requests and expand your website.
WordPress websites can be basic to suit an individual's need for a web presence through a blog or a small site while large businesses and eCommerce sites can easily expand from the basic capabilities of WordPress sites to suit their own specialized needs. JaguarPC gives you everything you need to get started with or to improve your online presence. Consider the value of having a website that is intuitive for users, optimized for search engines and captures your ideas and products in a visually appealing way. You can now have that website that you have been thinking of for years but could never afford or complete on your own. You will have the assistance of JaguarPC as a world recognized hosting provider, professional web designers and the benefits of the worldwide WordPress Community.

Contact sales@jaguarpc.com to learn more about this incredible new opportunity.

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Using a secure and dedicated server hosting service offers users a great deal security and protection upfront. Yet, if you are looking to add more security to Dedicated Servers enhanced Securityyour already secured dedicated server hosting service from JaguarPC, there are some additional steps you can take. Below are a few tasks that you can perform to reduce your server’s risk of an attack.


Tip 1: Change the SSH (Secure Shell) Listen Port
Within your server, change your port to a number other than 22. Since 22 is the default SSH Listening Port, it would be wise to change this number to something different or obscure. By completing this fairly simple task, you will prevent automated brute-force attacks from trying to guess the usernames and passwords within your secure and dedicated server.


Tip 2: Use Only TLS (Transport Layer Security)
Another way to give your server more protection and security from potential hackers is to only use TLS protected interfaces for your server administration. Transport Layer Security is a protocol that will ensure privacy between the communication of your server and your computer. Your privacy is maintained through TLS because this protocol encrypts the data that you send between your secure and dedicated server and your computer. This handy protocol prevents hackers from gaining access to your login information, which they would then use to attack you.


Tip 3: Keep Your Software Updated
This may seem like a no brainer, but if your website is going to stay secure, you need to perform software updates when they become available. Just remember that it is much easier for a hacker to gain access to your server when your software is outdated. This is because when your software is outdated, it is much easier for hackers to find and exploit entry points in your software. So keep this in mind the next time you are about to decline a software update. Consider subscribing to JaguarPC’s RSS feed to learn about the latest bug fixes and other tweaks we are making to ensure your server stays secure.


Tip 4: Your Username and Password
Another more obvious tip, but having a password that is difficult to crack is probably the most essential aspect of your site’s actual security. However, if you are like most people, you probably created a password that is very easy to remember. For instance, it might be the name of your relative, friend, pet, or an important date. If no one has ever told you before, having a very common and guessable password is a big no-no. Hackers have special tools to perform a cryptanalytic attack on your dedicated and server to retrieve your password. This type of an attack will continue to try possible words until the right one is located. Thus, do yourself a favor and make your login password strong. Have it include different cases of letters, symbols, and numbers in a random assortment. Finally, remember to keep this password safe and change it regularly.

 

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Maximize your web site potential with the right website design elements to encourage audience engagement, traffic and conversions. When you create a more Tips for Effective Webdesigneffective website you will be able to create a greater level of persuasion so that users will not only stay on your site longer but you will also have a better chance to entice them to return. Return visitors often become buyers and fans and they will return again and engage different elements of your site more often. Using the right tools, themes, colors and navigational layout is a good place to begin when starting to plan and layout your website.  If your website is attractive and functions well then your chances of gaining more exposure will be improved.

Use Tools Like Website Builders or WordPress
When you use a top of the line site builder like RvSiteBuilder, which is free with your hosting account at JaguarPC, or a platform that offers more plugins, apps and development features such as WordPress, then you are on your way to creating a high quality website. Site builders allow you to see your layout, plan your design and test the functionality of navigation and links before you upload it and make it public. If you are ready to start creating your website look with themes and templates then search for ones that are not only attractive but ones that also have layouts and features which will best benefit your product, service or message.

Fonts and Content
When you begin your project you will need to add written content and photos and decide on a font. These are all elements that will be used to convey the information you want to get in front of your visitors. Fonts and typography can attract the eyes and the user's attention to the areas where you want them to fall most often. Try to stick to common and professional web fonts. Arial and Verdana are trusted fonts that are easy to read and have become a standard that denotes professional work.

Overall the length of content for descriptions and base names of categories and links should not be much longer than 45-72 characters. It is important for the sequence of information that photos and content are laid out without distraction. It can help to break down longer content into bullet points and images if you need to fill in content gaps. You can also chuck things into groups of three or four to allow for better viewer retention of information over the "wall of text" syndrome. This is an especially good tactic for important information that you really want visitors to see and act on. Include the tactic for your calls to action and your content structure. If visitors find what they are looking for easily then they are bound to stay longer on your site or blog which creates a
better potential for a return visit.

Photos and Graphics
Using pictures and graphics is a great way to enhance your message and showcase your products. The web is more image driven than ever these days. Well placed and attractive photos will keep your users engaged. Make sure you optimize your images so that they load fast. Use images that enhance your content messages over placing photos on your site that are pretty but don't convey your overall message. Use ALT tags and image descriptions so that your photos as well as your content and your overall site index well on the search engines. ALT tags are especially important for images that are used as navigation buttons or links. Images are best used to draw attention to certain areas or messages on our website. While you may want to substitute a photo for text or content, be aware that this practice could leave your visitor confused and cause them to bounce from your site. A good blend of thoughtful content and well optimized images works best.

Color
Choosing a color theme can be one of the tougher decisions you have to make when you are designing your website. An odd background color with a bright font color could send your visitors away screaming. Color can influence moods, create emotions, and attract attention to certain areas and features of your site. The easiest way to make sure that your colors don't offend is usually to choose a very light color for the background, and a very dark color for the text. If you aren't the creative type or you don't have the patience to try multi color combinations then this tactic will keep your colors in line to make sure that visitors can read the information that you are presenting. . Go easy on the eyes. Pair your colors well. Don't use bright colors that tire the eyes. Don't put two strong colors together.  A pleasant color scheme without harsh background or font colors will give your uses a better experience and allow them to stay engaged longer. Compound and anagalous color schemes should send you in the right direction which ever method you choose. Both respect balanced color possibilities which present the best prospect for your site's color choice success.

Navigation: Keep It Simple
If users don't understand the layout and navigation of your site they will leave over trying to figure it out. When users leave your site after only a few moments then generally your site has not achieved its goal. You want to attract visitors and keep them on your site so that you can have a better and longer opportunity to achieve the overall objective or goal you are trying to hit by having a presence on the web. Don't let your efforts be in vain. Keep it simple. Important links are best placed in prominent places such as at the top where most look first. Use three or four navigation bars and then break those down more specifically with dropdowns or other advanced options. Site navigation should be intuitive and attractive. Information needs be accessible from all parts of the site including the footer. The end of your website page is a great place for a site map so the user doesn't have to bounce back up to the top. Site maps also have good SEO value as well.

Page Load Speeds
One of the most important factors in the ability of your website to be productive is that its loads fast. Your layout should be optimized for the web and should not take more than 15 seconds to load. Even if your design is stunning, if it takes too long to load then a user may leave before they ever even see it. Optimize your photos for size and resolution, make sure your navigation isn't cluttered with heavy or dynamic content. Ensure that your layout templates and themes are optimized to load quickly and efficiently. When heavy dynamic content and photos that aren't optimized they can slow or bog down your website which means more than likely that users will leave over wait for the site to fully resolve.

Responsive Websites
Responsive web design is a term that is becoming fairly common. More and more people are checking websites and looking for products and services on their cell phones. Responsive websites will function and properly display well across all types of devices, most importantly, mobile devices. You need a responsive website to make sure your marketing strategies, agendas and products will hit markets across all types of devices. Mobile devices are becoming a standard method to access the Internet. Don't wait to catch a market that is online with a mobile device through your website that isn't optimized for that niche. You will miss them. Make sure your site is being displayed to the world on all devices. If your site isn't responsive then you are missing up to 30% of the users that could be on your site and that number is growing daily. It only makes sense to start a new site and make sure it is responsive or to convert your site to responsive designs as soon as possible.

Social Media
When you use links to your social media channels on your website you are improving your odds for potential interactions, impressions and ultimately sales. Visitors that are not engaged on your site or aren't ready to use your services or purchase your products may click over to social media where they will still be involved with the promotions, advertising and blog post along with other items you use on social media. If they leave your page via social media they are apt to still watch and follow you. Make sure the channels you link in are active. Social media changes fast and it helps your website overall if you keep it looking fresh with the newest social media buttons and icons. Social media buttons can make your site more efficient when they are able to keep your message and sales tactics active and in front of others.

Be sure to keep up with the latest trends, elements, functions and tactics to keep your website fresh and in front of as many as possible. A website can get outdated and lose its appeal quickly. Use features such as blogs and twitter feeds along with new fonts, content and images to keep users interested in your website. When at a loss, contact a professional. Not everyone is equipped to handle the details of creating and designing a website that can best benefit their own business, e-commerce store, blog or personal site. The overall cost could be much greater if you have a site that is unattractive, difficult to navigate and fails to keep visitors on the site. Professionals know more than a few tricks to make your site more effective. A few small revisions and tweaks can make a big improvement in your conversion and engagement returns. You may find when you spend a little time on modifications for your website, you can attain positive results.

 

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