By Sabrina Oct 17, 2014 7:25 am
Social media usage has been making big waves since its inception. Within the last 6 years it’s increased by 356%. It’s even become a determining factor in search engine results! Needless to say, if you’re not promoting each and every piece of content you’re publishing to your WordPress, your marketing strategy is slipping. Running an Ecommerce business on your WordPress blog requires you to wear many hats, one of which is the avid social networker. And when I say avid, I mean on a schedule.
You’ve got to be consistently sharing great content across multiple platforms to build a following. Once you have the following, the real work begins. You’ve got to keep them interested, track their interactions, and retarget them with the data you collect. Obviously, this is no easy task. You’ve got to arm yourself with the operative arsenal to achieve all of your Social Media Marketing (SMM) goals. That’s where this handy list comes into play. Below, you will find 7 useful, usable, and utilitarian social media promotion tools specifically designed to simplify your SMM strategies and procedures.
Let’s begin with the familiar. Hootsuite is an extremely popular and powerful social media management tool. It’s a turnkey SMM solution which allows users to view data streams from multiple social networks at once, and also to send messages across different platforms. You can even auto-update your different social media outlets with your RSS feed. Hootsuite integrates with: Facebook, Twitter, LinkedIn, Ping.fm, WordPress, MySpace, Foursquare and a Japanese social network called Mixi. You can conglomerate any 5 of these platforms onto a single streamlined dashboard to track campaigns, write messages, and schedule posts, and so on — for free in most cases. The main selling point is the clean interface which makes organizing and analyzing the data from all your social accounts much easier than shifting through multiple tabs or windows. You can also assign workflows and collaborate with other users, making Hootsuite a very convenient business solution. Hootsuite’s analytics reports usually cost around $50 per in depth report, which is pretty pricey for smaller businesses. Though there are a few reports you can procure at no cost. These include social mentions and other brand awareness metrics, which can be very helpful when trying to expand your SMM efforts.
Some social promotion tactics are far more intimate than others. Lucky Orange certainly falls into the former ategory and as one might expect, all interaction is seriously data driven. This tool allows you to view real-time visitor activity on your WordPress site in an insane degree of depth. If Hootsuite is social, then Lucky Orange is up close and personal. You can monitor all of the following: Clicks,Visitor opinions with customizable polls, Movements, Scrolling activity, Heat maps, Even page/cart abandonment. Needless to say, you can get a feel for your visitor’s behavior with this tool. And once you understand their browsing habits, you can actually initiate direct conversation via a live chat function. Of course, if you find that to be too intrusive, you can always leave a fully customizable chat box for the visitor to click on at will, and if you’re unavailable for live chat, the box will automatically revert to a contact form. You can also monitor an individual visitor’s traffic source in real-time and record the results, thus giving you an accurate idea of how much traffic is coming in due to social promotions exclusively. This way you can match visitor behavior with traffic sources and build powerful insights into all of your marketing efforts.
Lucky Orange is a truly deep analytics tool that allows you to get a very personal view of who your visitors are and where their interests lie. Still, this tool focuses more on individual interactions (which are important, no doubt), but social networking is more about the big picture. So our next tool brings the broad view back into focus.
One SMM strategy that nearly all savvy marketers adhere to is the 80-20 rule. This rule states that a mere 20% of your social media content should be self-aggrandizing, and for that matter: self-produced. The vast majority of the content you distribute across social media should be curated. This idea helps you boost credibility within your niche, make valuable contacts with other social media power users, and it provides a valuable/informative service to your various fans and followers.Unfortunately, that means you’ve got to spend time scouring the web for authoritative, interesting, and entertaining content. Consequently, you’ll be crowding your browser’s bookmarks folder. It’d be nice if you had a web application that could help you manage and redistribute your content library so you can quickly and easily choose the best content to redistribute. The web application, Pocket, does exactly that. Pocket is a tool that helps you gather useful/intriguing content for either personal or professional perusal. This app makes content gathering clean and easy. Simply save anything that seems interesting across the more than 500 different applications and many of the most popular platforms, with which Pocket is invariably compatible, and read through it later at your leisure. Once you’ve read a content piece, it disappears from your cache, making certain your interface is never too crowded. Transient bookmarks, unrivaled compatibility, and a clean management interface make Pocket the ultimate content aggregating application.
Click To Tweet and CoSchedule
Click To Tweet is a very simple, yet supremely effective WordPress plugin that enables you to create boxes within blog posts which can be shared via Twitter with a single click. When writing blog posts, there’s always one line or another that’s just supremely quotable, and therefore extremely shareable as well. Highlight these bits of catchy text or customized messages with an attractive box so that your users can quickly and easily share your content.
Click-To-Tweet is a free plugin by CoSchedule, which is really an effective SMM tool all its own. It acts as a comprehensive content marketing editorial calendar for your WordPress. The interface works via easy drag and drop styled calendar management, and it’s filled with organized workflow features like scheduled tasks and auto reminders. It even publishes your posts on a schedule. CoSchedule helps you stay on top of all your content marketing efforts.
Highlight and Share
Along the same lines as Click To Tweet, Highlight and Share takes the idea a step further. Sometimes the lines in your content that you think stick out the most don’t necessarily resonate with your readers. How about you let them decide what’s worth sharing instead?
Highlight and Share is a WordPress plugin that allows your visitors to quickly and easily tweet or share whatever section of your blog post they like, simply by-- you guessed it—highlighting a section of text. Of course, whenever a user shares a part of your text, you get a backlink and a free shout out to your Twitter handle. This serves as a dual benefit: it allows your users a greater degree of control while they focus more on your content, and it simultaneously exposes your brand to a greater audience, providing them with direct access to your content and website. Plus, it’s just plain novel. Not a lot of blogs have it, so yours will stand out all the more.
The fantastic thing about so many of these plugins is their self-explanatory titles. As you might guess, this plugin creates easily shareable contests, promotions, and landing pages that you launch from the platform of your choice, including: Facebook, Twitter, Pinterest, Your WordPress site and Email. Social contests is a really comprehensive plugin. It allows you to gain email addresses, keep track of social impressions such as “likes” or “follows,” drive traffic to your website with the voting function in the polls, easily integrate with Facebook Ads Tool by Wishpond, and run a variety of different contests, sweepstakes, and other promotional offers.
One major strike against this app is it requires a subscription to the Wishpond service, however, it also offers you a free 2 week trial with which to decide if it’s worth it. Either way, it’s got some powerful functionality that allows for promotional deals, lead gathering, and analytic data as well. Certainly worth checking out.
We saved the best for last as we take a look at SNAP, otherwise known as Social Networks Auto Poster. This is one more of those self-explanatory names, but for the sake of finality, we’ll go over it anyway. SNAP allows you to automate your sharing of content, messages, announcements, and so forth across more social networks than any other single app.
It’s one of the few that integrates well with Google+, which is far and away the most important social network in terms of improving your search rankings. It can even post to YouTube for your video content. Just take a look at the compendium of supported networks that SNAP has to its credit. This plugin is lightweight and usable. Moreover, it’s one of the very few that actually reaches all of the most relevant social networking platforms, and also has an easily navigable interface.
What are some of your favorite social promotion tools? Sound off in the comments.
Link building has changed drastically over the past few years. Some have almost quit due to the fact that they are challenged, fearful or just confused about the best ways to go about it. Now that Google has released Pandora, Penguin and Hummingbird and a host of updates some have taken hits on their website rank by using methods that are now known to be not so credible link building tactics. Good means to link build do still exist. A few top SEO experts suggest the following ways to build links that will benefit your website's exposure. Try these ten tried and true suggestions from top SEO industry professionals.
Expert Opinion Sources
Write a useful piece of original content that pulls in resources from several well know experts.
Infographics, those popular pieces that use a visually appealing mix of content and graphics, continue to be a popular source of information that are shared on a regular basis. Create one and add your special offer or coupon code to the center of the piece.
Items of Value
Contact the owners of websites who have products or services like your own. Agree to offer their visitors something of value like a special offer or a coupon code and ask them to link to your website.
You may be surprised to find out that many sites are willing to bring you into the fold when you have something that they don't offer but their type of user or clients may find attractive. Reach out to them with a well thought out plan of how both sites could benefit.
Regular and Custom Content
Produce useful content on a regular basis and push it to social media. It may take some time but once your readership realizes your content is helpful and valuable they will keep pushing it along the channels and their pipelines.
Competitive analysis of the top ranking sites in your niche can return highlyvaluable sources for link building. These types of link sources are a great opportunity for newer sites that still have low link profiles.
Contact other content creators within your realm of expertise. When you are able to establish relationships of a more personal nature the industry will be more likely to recognize you as an expert too. Your links will be far more popular when you are an authority on your subject.
Wikipedia back links are some of the best you can get. But, admittedly, it can be a hard road. The pay off is big so you many want to explore the link for a tutorial that shows you how to get linked on this hot spot more quickly.
Content link baiting can require a little creative touch because you are trying to direct interest to one item by capturing initial attention with a bait item that may only be loosely related. Content that requires interaction such as liking, clicking or items such as quizzes are good for this type of engagement. Once users are interacting with one item they are likely to help build that link out for you.
If it is a hot news item you can bet it is spreading like wildfire. When you are promoting popular news stories yourself then your brand and business is most likely finding an audience. Be wise when choosing your jacks. Keep in mind your brand's industry and niche audience and post relevant information while managing your image and maintaining its integrity in the public eye.
There are still many ways to obtain links. All of the link building tips in this article are credible and reliable. Link building isn't as easy as it used to be but it is still an invaluable tool to bring traffic and exposure to your website, bog or online e-commerce business.
Businesses generally need more resources for their websites over a standard blog or a simple presence that many websites provide. Those who have businesses see more traffic, have a greater number of pages and may also have applications such as e-commerce or client database systems running which all have a need for a greater number of resources. Choose a business web hosting plan when you order and you will receive the benefit of a free domain, enhanced security settings and server performance that provides a fast loading website which will overall help the visibility of your business website.
Performance and Daily Backups
Business web hosting plans at JaguarPC offer 600% more resources over shared severs in order to meet the needs of serving your page to the Internet at a pace that meets the expectations of you and your clients. Our beefy Quad core Xeon servers are blazing fast and they will deliver your website without hold ups and time outs that can plague business on shared servers. Businesses need to know their site is fast and their data is safe. Daily backups are included for business web hosting so if your other copy becomes corrupt or a mishap occurs you will know the data you need for your e-commerce store, your client database or even the content of your website is safe and available to restore from the seasoned web hosting professionals at JaguarPC.
Business web hosting plans are designed with security in mind. If you are running a site that holds sensitive information, requires user names and passwords or even has the ability to capture leads then you will want to make sure that the information on the server is secured. When you enable your own SSL certificate your site will be much more secure and sound against the numerous types of hacks and attacks that occur across the internet. You will also have the designation of HTTPS for your website which ensures visitors that they are providing information to and using a business that not only understands the importance of security but has puts measures into place to protect that information. The more credible and safe your website is in the eyes of visitors the more often they are likely to return and purchase products or use your services.
cPanel Business Web Hosting
JaguarPC uses the industry leading control panel for web hosting on a business plan. If you have advanced skills or if you are just starting you will find that cPanel has everything you need to simplify and streamline your web hosting management and maintenance task. cPanel includes Softaculous which has over 300+ free scripts. Scripts will allow you to make your website more functional, efficient and provide added features for you and your users. You will also enjoy the benefits of a free site builder which will allow you to add the scripts from Softaculous along with the added protection of CloudFlare and SEO features from Attracta.
Business web hosting plans offer the best security, site building and performance for site owners that demand the features that shared hosting isn't always able to fulfill. If you are just starting or looking for a better hosting plan for your endeavors then business web hosting is designed for your needs. Contact our team, firstname.lastname@example.org, to learn more and to have your detailed questions answered.
JaguarPC is offering over an amazing $1.99 .org special * through the month of September.
Why a .org Domain?
When you need to get the best rank presence and traffic for your .com domain then a .org domain can help immensely. If you already have an established .com extension then you should definitely consider the benefits of also obtaining the .org extension as well. Blogs, businesses and e-commerce presences that have a brand and a reputation to protect can't afford to have their names taken and used by others for alternative purposes which can include websites that might try to mimic your .com's services or products. Even worse consequences could occur due to malicious activities using your .com address as a .org. Purchasing the .org extension can give you the confidence of knowing that your hard work and efforts won't be diminished by a perpetrator who is riding on the coat tails of your own efforts.
Trusted and Established
.org domains are trusted by consumers and potential clients. Most established businesses that are doing well or have good future potential will procure their .org for purposes beyond name recognition and brand name protection. Not only is having a .org domain an important sound business decision but it can also have the benefit of increased web exposure. Search engines will index your .org domain and your .com domain leading to better ranks and more results to get your organization in front of more prospects that will have a potential interest in your organization. The more you are seen the more popular you can become .
Philanthropy and Non-Profits
Groups that promote and engage in philanthropy and the absence of profit structures are more prone to use .org domains. People around the world have an interest in finding your website or blog that promotes a cause or special interest when you use a .org name. The extension lends the concept of organization over business to potential members and contributors for your principal or movement. Special fund and awareness raising efforts may be taken more to heart when a .org is present on the world wide web address. Those who have interests will note that your site or blog's efforts are more contribution over profit based and may lend a more sympathetic ear and greater support to your efforts. Use a .org to have your mission gain greater and more respected recognition. Highlight the socially responsible agendas that you are promoting and get a better response through the association and reputation of .org.
Professional Organizations and Associations
Organizations can naturally benefit from the clear association with .org. Professional outreach can gain greater momentum, respect and additional members as well as influence by the use of this trusted and well know cross link. The American Heart Association and The American Bar Association are two good examples of organizations that are well recognized and make good use of the .org extension option. If your site deals with professionals then .org is a solid choice which will help you gain new members and let the public know more about the services and benefits that your organization is capable of providing. The greater respect and the association with professionalism can help your membership grow and maintain a good light in the public eye. A .org can help your professional organization gain the value of being a respected authority and the go to link for networking and information.
Overlooking the deeper values of a .org domain could cost you the recognition, awareness and protection that your brand, association, organization or non-profit deserves. When you purchase a .org domain you are increasing the awareness of your organization and allowing a broader audience to engage with and promote your cause. Don't get left behind on the search engines but inspire more support for your agendas and overall cultural institutions, religious organizations, civic and artistic efforts as well as social and sport teams, and communities. Spread the word with a .org and take advantage of the world wide community gains for more members and contributions. .org can be a signal that you are in it for the greater good over the greater green.
*New domains only, no transfers or renewals, first year only.
By Sabrina Sep 02, 2014 7:05 am
As a webmaster or website owner you want to be able to use the best tools in order to find the right ways and systems to promote your site. Google provides two very easy tools to analyze, track as well as fix and better promote your sites. Google analytics offers the best tools to analyze the results of your efforts and Google webmaster tools can demonstrate how the engines are seeing you in their results. Both systems will return results that can help you track and perform actions for a better website and engine ranks.
While some view these two sets of tools as one, at a deeper level the actions they perform and the tools they offer are actually very different. Digital marketers in particular will find great value in both Google Analytics and Google Webmaster Tools but both are also very good tools to get your site in shape for the giant to take a look at your website and access its value. Webmaster Tools reports on how search engines interact with your site, while Google Analytics reports on how website users interact with your site. Both can be used to leverage more traffic and more sales from a website.
Google Analytics Uses and Functions
Analytics tracks data and analyzes those results. Google Analytics is meant to give a picture of who is coming to a website, how many hits a site gets, how people are finding the site and what content is popular. Adsense, Google+ and AdWords are all integrated into Google analytics. Your entire website traffic statistics including total visits, average time on site, and bounce rates along with demographics and how visitors find your website are all important aspects which can help you determine what tactics to take to make your website popular. Site analytics will give you some key information that will allow you to make any necessary changes for improved traffic, engagement and more overall potential conversions of your traffic to fans, return engagement and sales. Learn more about the basics of Google Analytics and how to get your tracking code enabled on your website to start taking advantage of the most popular features.
Google Analytics Features:
All kinds of reports are available that will give you the details and the results of your activities so you can make adjustments and assessments as to what is working and what needs to be changed.
Google WebMaster Tools
While analytics will give you good information that will tell you the who, what, when and where's of your site, Google Webmaster Tools is more geared to how your site performs in the eyes of search engines. Information that is returned is more about how search is looking at your site and what it thinks of your links, site maps and website configurations. The visibility of your website on search engines can be based on the number of impressions generated for particular keywords and page click through rates. XML site map crawls and 404 error results will be reported by Webmaster Tools to allow you to tweak your site for better performance and engine results. Knowing what is wrong is sometimes half the battle. When you need help to determine what actions are best to improve the visibility of the site and fix problems then you can turn to Google Webmaster Tools with the confidence that this system will be able to determine what is affecting your rank and your website's return in the engine results.
Google Webmaster Tools Features:
Google Webmaster Tools makes it easy for you to determine how Google looks at your website .Web designers and website owners can use this tool to not only identify but also to fix problems on the websites that are related to links, searches, URL's and HTML errors. There are many tools here to help you improve the visibility of the site and fix problems that may be affecting your rank and engine results.
You will find both tool sets are easy to use and they provide insightful data results that will allow you to gain valuable information which you can act on to improve your website, conversions and engine result. The best part is, they are both free and one easy tutorial and a tracking code is all you need to get stared.
By Sabrina Aug 19, 2014 11:22 am
Professional web design services can cost over a $1000 for just a simple site. We understand that many businesses need a web presence at an affordable price. JaguarPC has designed a WordPress web design package that will allow you to work with a professional WordPress website design developer. When you choose our website package plan you will receive monthly web hosting, a domain and an attractive website.
Why Use WordPress?
WordPress themes are optimized to meet the growing demands of search engines and consumers. Websites that function seamlessly and are attractive can allow you to grow your client and visitor base more rapidly. A well laid out website that is visually pleasing can capture and retain more traffic. The platform will also improve traffic in other ways. WordPress themes are built for basic SEO optimization which means your new website will automatically have a better ability to be found on the web. Responsive websites can also be enabled via WordPress themes. Responsive websites allow your site to consistently be displayed across all types of devise and in particular mobile devices where now over 30% of consumers look for services and products. WordPress websites give you greater exposure nearly instantly when they go live.
Feature Packed Plans
Websites built by our team feature professionals with years of experience in designing WordPress websites. During the initial development stage you will be working directly with a representative who will translate your ideas and concepts into a website you can be proud of right from the launch. You will provide the content and images for the designers and fill out a questionnaire which will allow the designer to get the details for any specific items you want enabled on the site. The introductory plan includes five website pages and our designers will work with you through a number of revisions from the initial content to the final stages to present a published version that matches your vision. Your website can be mobile responsive and include all of the important social media channels that you need to have added. A blog can also be enabled if you decide that this is a feature that you will need. A contact page is provided and can act as a critical part of your website and as a viable communication option for you visitors. Once your website is complete and published you will receive the benefits of our monthly maintenance plan.
What is the Monthly Maintenance Plan
Our monthly maintenance plan covers the cost of your web hosting each month. JaguarPC's WordPress websites are hosted on our business level plans. These servers are fast. JaguarPC allocates 600% more resources on these servers over our standard shared accounts so that high performance and optimal page loads speeds can be achieved. 24/7 e-mail support, regular WordPress version updates and offsite backups of the site are included. You won't have to worry about these basic maintenance task which leaves you more time to focus on your business or other matters that need your attention. Urgent needs can usually be addressed on the same day with this plan. Our team will also monitor your site for any security issues and clean them up without any action on your part. Each month you will also receive up to 2 hours of maintenance for your site. If you need to migrate your site then we can help you with that too. Some businesses and personal sites may be due for a little TLC. Your old site can be changed into a WordPress themed site and re-created as a responsive website. Our team will make your move seamless.
As You Grow
Our plans allow you to add more pages as well. If you need a new product page or a new logo then our team will be on hand to add these additional features. One of the great benefits of having our designers at your fingertips is that we can improve and enhance your website as you go. It is easy to extend WordPress with advanced features that may require plugins, apps or scripts. If you have needs for new development features or you would like to add plugins and additional elements to your website then our team is available to review and assess your requests and expand your website.
WordPress websites can be basic to suit an individual's need for a web presence through a blog or a small site while large businesses and eCommerce sites can easily expand from the basic capabilities of WordPress sites to suit their own specialized needs. JaguarPC gives you everything you need to get started with or to improve your online presence. Consider the value of having a website that is intuitive for users, optimized for search engines and captures your ideas and products in a visually appealing way. You can now have that website that you have been thinking of for years but could never afford or complete on your own. You will have the assistance of JaguarPC as a world recognized hosting provider, professional web designers and the benefits of the worldwide WordPress Community.
Contact email@example.com to learn more about this incredible new opportunity.
JaguarPC runs cPanel across our servers because we strongly believe it is the best control panel in the web hosting industry. cPanel allows you to easily get your website online with little to no experience. You can use the main features for managing all of the functions of your website. cPanel allows you to take control of the tasks involved in running a website, from backing up your data to managing your e-mail and domains without headaches, bugs and inconsistencies.
When you are ready to publish your website you can use FTP (file transfer protocol) to upload you files through cPanel. You will find that FTP and Anonymous FTP control systems along with the file management features are easy to use and even if you are publishing your first website you should not have any difficulty with the intuitive and easy to use nature of cPanel.
One of the most important maintenance task you can perform for your website is to take regular backups. Full automatic backups can be performed in cPanel. If you have a larger site your databases can be backed up separately. Don't forget it is necessary to backup your site files and your database files in order for your site to be restored to its original format .
cPanel features allow you to manage your domains. You can park, add-on, create sub-domains, redirect domains as well as use the advanced DNS editor. If you have been struggling with your domain management due to using a variety of domains then this control panel along with the included valuable support areas and videos will make you a domain expert in no time at all.
E-mail management is a breeze with cPanel features that consider you may have more than casual e-mail needs. You can access your mail from anywhere with web based interfaces like roundcube and squirrelmail. cPanel provides you with mail management features that include POP3/IMAP accounts, mail client configuration, auto responders and spam assassin along with easy to setup email authentication.
Softaculous is the leading auto installer for cPanel. You will find over 320+ scripts are available with one click installs along with 1115 PHP classes so that you can stay on top of the latest techniques to make your website even better. These scripts cover a variety of different features which add additional functionality which can benefit almost every website. Softaculous offers regular updates for added speed and the security of your scripts. You can ease your worries about these type of back end issues which leaves you more time to work with your content, products and clients.
SEO with Attracta SEO will be one of the better ways to get ranked on the search engines. cPanel includes a one click install for Attracta. Once you have activated it through your control panel it will allow Attract to generate a site map for you which will get you ranked on many of the major search engines. Once visitors can find your site you will see your website's volume, traffic and overall popularity grow.
These feature are all at the heart of cPanel but you can find a vast array of other tools within the panel that will assist you with your web hosting and site development. If you are an expert or just getting started with your first web hosting account then cPanel will benefit you at all levels for your web hosting and website needs.
It can be a battle to drive traffic to your website especially considering the constant changes in SEO practices and Goggle's never ending changes to their own algorithms. Don't be discouraged. There are actions that can be taken that will significantly improve your traffic. This blog post will show you a number of activities that can work to create more exposure and ultimately lead to more visits. Use a few of the suggestions to create a weekly schedule of activities which can improve the exposure of your website and blog. When you know what works and where to start then the only next step is to get active.
Regular Fresh Content
Fresh and original content is key to not only maintaining your website or blog but also for good search engine results. While you may often hear that regularly updating your blog with fresh content is important, it is also helpful to change the actual content on your website as around a time frame of every other week. The changes don't have to big but it can be helpful to take a look at a few key areas of your website that could benefit from more regular updates. Refining product descriptions, updating an introduction area or even creating and maintaining a weekly what's new or niche weekly news area can greatly benefit your site the next time it is reviewed for indexing.
Longer Blog Post
Many bloggers have trained themselves to limit their blog post to between 300-500 words. This is still a good practice. But, if you are an authority on a particular subject you can gain even greater value from your blog with posts that are in the 1200-1500 word range. Google now values high quality original content of length more than ever. While you don't have to do this with every post, a few longer pieces over the course of a month can make a considerable difference in how Google values what you write. Research also suggests that longer and information rich posts are shared more often with close friends, family members and networks. A few information packed post a month could be a factor for gaining additional traction, better rankings and more attraction to the insights and information you have to present about your area of expertise.
StumbleUpon & Reddit for Social Bookmarking
The reproduction and duplication of content has been frowned upon more so than ever in recent times. But, sharing the original content that you do produce will bring more exposure to your webiste, blog and overall to your niche expertise and knowledge. Visitors can flock to a site once they find it has high quality information. Today's fast paced digital world hardly allows time for being able to explore and digest the mass of information that passes our way daily. Social bookmarking sites like StumbleUpon and Reddit provide a service which allows the most reposted and popular items to be consolidated across a few major sites. Social bookmarking allows the most relevant and interesting information to gain greater exposure. While your blog post may not receive much attention on your site alone, it can gain popularity and momentum when it is exposed to a much wider potential audience that has greater sharing power.
Videos on YouTube continue to drive more engaged traffic than any other social media site. You can spend an hour writing a blog or you can create a one minute video that could gain better recognition and attention. Videos on YouTube don't have to be viral but can drive traffic to your website or blog based on the popularity of the content alone. When you tap into YouTube you are putting your site in front of millions of potential visitors and/or customers. Optimizing your video post is also very important for it to receive its best potential. Take a few extra minutes to look at the features you can use to refine the settings that are available to help you gain an even greater reach with your YouTube video post. A quick search on the web will bring up more than a few helpful tips that could be critical to putting your video in front of the people who have an interest in the message that you want to be delivered to your best potential audience.
E-Mail Marketing with Newsletters
Many bloggers and site owners have spent consider time procuring e-mail addresses which are a valuable way to reach back out to visitors and potential clients with a newsletter. When you include relevant links, new and important information as well as good subject lines then you may find that your outreach efforts can be highly rewarding. Use different links to hit the same landing pages so that more than one click opportunities are available for an engagement level that will boost your outreach efforts. Additionally make sure to include some form of engagement opportunity via link buttons for such items as contest, social media and other engagement tactics which can drive traffic to your site from the newsletter. The more you can touch your base then the more visitors you can gain.
Some times it is necessary and well worth the price to pay for media and its distribution. Press releases along with Twitter and Facebook paid advertising are documented successful venues that are available at a more nominal cost over large scale traditional advertising methods. These channels of outreach can allow you to reach a larger audience that may not be aware of the information or products you offer. As with newsletter marketing, make sure that your paid media has a call to action message so that those that see and read your paid advertising will know your message as well as how to reach you in order to take advantage of your special product, promotion or the information you are making available.
When you post across forums, blogs and sites within, across and around your niche make sure you leave a clear signature. Signatures allow you a viable means to let others know who you are, where they can find you and what type of product, service or information you are making available. It will help others within that same niche to easily locate you and start conversations and engagements that can lead to a variety of means of exposure and networking that might otherwise be lost if readers on a forum post or comment areas have to go searching for that particular information. Use your website or blog as the primary link and include your name or brand along with product information or some other captivating piece of information. Signatures allow for easy cross communication and can help form relationships that can be valuable to your future success and the continued growth of your networking efforts.
Keep Making More Connections
One of the keys to maintaining website and blog popularity is the recognition of your site as a source of expertise insight and authority in your niche or for your product or service. If your site or blog has some of the best, most current and knowledge information about your industry or niche then others will want to know about it. Reach out to other experts in your field on a personal basis. Comment on other blogs that you find to have good information. These practices will overall lead to more organic inbound links and traffic referrals. Despite the inherit anonymity of the web, personal relationships have enormous value and potential especially when forming them within your industry or area of expertise.
Statistics and Data
Analytics will help you decide if your particular selection of traffic driving strategies are working. If you are serious about discovering what is failing and what is working well then a wealth of tools are available. Google Analytics is valuable and easy to learn. Don't be intimidated or overwhelmed by the statistics available. Start with the basics. What works well for others may not give you the same results so it is vital to your success that you are able to explore the results of your actions on a numerical level.
The most important key to the success of your traffic gaining actions is to keep active. It takes time, patience and persistence to gain followers, fans and clients. It may be helpful to outline a weekly schedule of activities you will perform to improve the visibility of your website, blog or e-commerce store. Overall, keep your content on your blog and on your website fresh, use social bookmarking services to spread your expert advice and sage insights, employ videos on YouTube as part of your strategy and make personal connections that will add up to traffic and sales spikes. Find a simple way that works well for you to measure your success. While you may see visits and sales spike with your new practices it is best to track what method or tactics gained you new visits and sales. Your greater measure of success will come with deciphering what worked and can work consistently over time to bring you continued, over short lived spikes that could be turned into long term relationships and sustained site, blog and e-commerce growth.
By Sabrina Dec 27, 2013 2:20 pm
Hosting your webpage on a server located in another geographical location is beneficial for some and problematic for others, depending on their needs. Overseas hosting is often inexpensive, and allows webpage owners to target a specific visitor base more completely. However, it's important to measure the quality of the technical support and customer service you'll receive before signing up for hosting. In many cases, inexpensive hosting overseas can often lead to unneeded hassles if a website owner doesn't consider important factors beforehand.
If you’re looking to switch hosting providers, it's important to keep the location of the majority of your visitors in mind. For example, if most of the hits to your website are made by visitors in the United States, choosing a server outside of the country will likely cause slow loading times. Loading time is essential to the success of a webpage, especially if the owner is relying on said success to promote their online store or business. Servers that are located a significant distance away from your target visitor base will likely make loading and viewing your site a challenge for them.
Solidifying a Customer Base
Server location can also boost SEO, or search engine optimization. Even if a business has little to no connection to the country their server is located in, Internet users in that country will be able to view their site on search engine result pages. For example, if many of your customers and viewers are located in a certain country, and you obtain hosting from said country, users in that geographical location will be able to find your site more easily through key wording and other beneficial SEO factors.
The Support You Need
Hosting a website via a data center that's located outside of the country is typically highly affordable; however, it can be especially bothersome when technical support is needed. If you’re an American online business owner who plans on hosting your site in a non-English speaking country, it can be challenging to get the support you need should a problem arise.
JaguarPC delivers migration assistance, domain transfer, 100% uptime services, and more. We offer convenient customer support, available all day, every day.
Whenever anyone wants a website designed, the first question they usually ask is related to how much it will cost. Most people are shocked by the numbers that come back, as for even a basic website designed to a good standard you might be looking at paying at least $1,600. The high cost of web design is what has driven the success of template websites and website building programs such as Rvsitebuilder which is offered free with JaguarPC hosting plans.
However, the cost of building a website that can deliver your business objectives depends on many variables based on what you want and are looking to achieve. A full design and build of a large business website could cost as much as $75,000, although such a figure will often only be relevant to large corporations paying for a redesign who have a website fully customized to their needs.
Your total cost will depend on the services offered and those that you hire a designer to take care of. Different designers will likely charge different amounts of money for each of these variables. When shopping around for web design, ask how the costs break down if you want to get a better idea of what you are getting for your money.
Here are some examples of what you can expect in different price brackets.
$1,600 - $5,000
At this price you will likely be getting a basic site, which will go far beyond what you would get from a template but not be too much more than that. You would, however, get your site branded based on your needs, and basic SEO like speed and code optimization will be performed. At this price it is unlikely you will get any content written for you, so you will have to get this from elsewhere or do it yourself.
$5,000 - $7,500
A basic e-commerce site design fits into this category. You should also be able to access fully customizable design in this price range and get to meet with a designer to discuss your needs and receive advice.
$7,500 - $15,000
You are now starting to move into big business categories, where you can expect to see your site designed to include photo galleries and any other custom features, including applications and plug-ins. Content for the whole of your initial design should also be included when you are paying this much, and the leading designers will even take care of keyword research for you so they can create the very best optimized copy.
$15,000 and Above
At this price you are starting to look at the top end of the market, and will not even have to be involved in the process if you do not want to be. As you start to move up from $15,000, you will be looking at adding in advanced technology for dealing with data and e-commerce if you have specialized and very specific needs.
These web site cost parameters should help you decide at what level you would like to start building your site and how much that type of design should cost. When you have baseline cost and your needs in line then you can be better prepared to know what to expect when you receive your final invoice from the website designer you choose.
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