These days every business is trying to be as green as possible, but what about going green in web hosting companies? It seems almost oxymoronic that a data processing business would be able to go green. After all, it takes a lot of power to keep all those servers, PC’s and associated equipment humming along at max capacity. It would almost seem impossible. Unlike other businesses that use less energy, web hosting businesses can’t really use solar or wind power yet. Or, if they do it only accounts for a small portion of energy use.

So, how does a company go about going green in web hosting? Well, the truth is there are many creative ways for a data processing company to be green and they are all quite simple, inexpensive and can save lots of money and the environment when put in place. First of all bigger is not always better. Keeping your facility as simple as possible does a lot to keep costs down and protect the environment around you. Ask yourself, does my web hosting business really have to have an ornate entryway or waiting area? Most likely the answer is no.

Many Data Centers use additional gas or electricity to heat and cool the non-data portions of their facilities. However we’re implementing heat pumps that utilize the heat from the data center to heat the offices and generator quarters in the winter and utilize the data centers highly resourceful cooling towers to provide cooling to the offices in the summer. This not only saves us money on burning gas or electricity to heat the space, but is more environmentally friendly. Our use of well water for the cooling towers also provides geothermal heat removal since all the water being input to the towers is from the earth at a constant 55 degrees Fahrenheit which removes BTU’s from the water and the building naturally. This gives us natural BTU removal through geothermal cooling but it also gives us a big savings in water replacement and reduces the amount of electricity needed to allocate city water over long distances and the harmful chemicals used in its treatment for drinking purification, as well conserves potable water in the city’s watershed.

Going green in web hosting businesses is as easy as using some common sense. For instance it is well known that newer machines are more efficient. So, take some of that money you would have used for dressing up your facility and replace your servers and PC’s. Then make sure you have a good solid replacement program put in place so you can keep your facility efficient by replacing machines when newer models come out. What about those old machines? Why, recycle them of course. We recycle all of our cardboard, metals and our old computers. Nothing goes to landfills except non recyclable garbage. We’re serious about our commitment to the environment. As a customer, you can be sure that we’re doing our best to be the least wasteful, most energy efficient Web Hosting Company.

One other thing to consider when going green in web hosting businesses is the manner in which you cool down equipment. Take a good look at your cooling systems and make sure you are using the most efficient equipment in the best possible manner. You can save a lot of energy and a lot of money by just making some minor adjustments. Packaging materials are a real bane to the environment so come up with a program for reducing your use of packing materials. You will find it is easier than you may think. Can a web hosting business go green? You bet it can! It’s been proven.

Please tell us a little about yourself.

Im 32, a father of 3, and when I’m not shackled to a desk I enjoy spending time with the family, fishing, and playing guitar. Anyone that knows me will tell you I’m very big on core values in every person we hire, and every project we take on. Core values such as honesty, integrity, and respect are often set aside in the modern world and particularly behind the veil of anonymity of the internet. I believe this is precisely the area where people should adhere to those values the most. If you do, a reference is as easy as saying “google me”.

Can you summarize your educational experience for us?

I graduated high school in 94 and joined the Airforce in 95 where I spent 7yrs learning and growing as a person. I took some college while in the USAF but eventually the demand and excitement of JaguarPC led me to exit the USAF and go at hosting full time.

What do you consider as your accomplishments up to this point?

That I’ve managed to keep a healthy marriage, raise 3 kids, and all while running a very demanding business for 10yrs. Hitting milestones such as 100, 500, 1000 servers has been exciting as well.

Any failures you’d like to tell us about?

Nobody grows as a company or person without some failure. More importantly though is the lessons you take away from the experience. One big failing in the past was letting my excitement get the better of us by not planning properly for our growth. There is no growth worth hurting a reputation built up by a decade of hard work. Now we work our hardest on preserving that ideal.

What is your primary occupation?

Whatever my staff, clients, and partners need from me. I wear the CEO title but the truth is that even with 75 people working for me I still enjoy getting involved in the daily activities where it all got started. Our company is all about reflecting that person touch.

How do you manage your time? Will you describe what you do on a daily and/or weekly basis?

Between my wife and my iPhone I’m able to stay on top of things pretty well most of the time. My week involves a lot of email between my staff, management meetings, networking with other professionals, going over reports from the various areas of our companies, and of course some daily interactions with clients on forums, instant messengers, and the phone.

Do you oversell?

We don’t, except for our shared hosting plans. None of our reseller, VPS, or hybrid plans have any features that are oversold. The shared technology we use and our vast experience lets us manage the shared environments so well that we simply never run into the tiny things some watch all the time like disk space. Simply put, we just can’t run out of disk space. Even as we speak all our clients could increase their usage immediately by 500% and it wouldn’t cause alarm. Like cell phone minutes and bandwidth, the prices of storage are so minute these days its hard to justify placing a limit and letting a 2tb system only collect dust while 80% of the space sits wasted. Overselling as a means of marketing actually is the best way we can tell clients “use more, if you don’t nobody will” . And our system is setup so you have to have 80% of an initial quota actually used before you request more, but you can request more as many times as you want and its automatically added.

Tell us about your control panel, is it based on cPanel and what makes it special?

In our shared environment we use cPanel exclusively, but for VPS, hybrid, and dedicated servers we offer and support a wide range of control panels and software. We have developed a proprietary platform that ties into our servers, billing, software, ips, staff, and pretty much our entire operation. I wouldn’t want to imagine running a company this size and complex without it.

As part of your managed services you propose monitoring, does that include proactive responses?

Yes. And we have some really exciting improvements coming to our operation in the next 30days that will improve that response greatly by adding new methods of alerts and new tools for clients and our staff to respond to those alerts.

You propose VPS solutions on JaguarPC and yet you operate wowvps.com too, why?

Wowvps.com was started off for two reasons; we didn’t want to mix our managed Virtuozzo offering in jaguarpc.com with the unmanaged xen VPS offering. And we wanted a fresh place to kickoff our VSControl software that took years to develop and perfect. We will begin offering the software to the public this year. Finally there is a xen based vps hosting control panel that hosts can rely on.

You have offices in multiple cities and you have also remote technicians all over the world, how do you manage them?

With our software, and my great management team. If I had to manage a staff this size on my own it would consume my day. I empower the managers of the various departments to give them a chance to really make a difference in peoples lives and in the companies growth.

Do you own your data centers?

Not yet. We run colo cages, racks, and other specialized agreements with facilities in Atlanta, Houston, Dallas, Chicago, the UK, and Singapore. We are expanding to other cities as well as currently planning our own facility.

You have a very active community, how did your business benefit from it?

It hasn’t stopped benefiting from it yet . Our clients are equally as awesome as our staff. Often clients are eager to learn things for themselves or just might be curious about something. When they take those issues to our community not only does it reduce our own support load, it builds a sense of community, adds content, and perpetuates itself.

What can we expect from JaguarPC in the future?

We love taking the lead and pushing boundaries of what defines a product. We were right out front pushing vps long before most even knew what it was. In fact I had to request from the owners of WHT to get vps categories and forums added many years ago. We plan to do more of the same and push the envelope of whats possible. This year is no exception, we have some great deals coming very soon made possible by a few unique partnerships we just finalized.

What does the future hold for Greg Landis?

Only God knows for certain but I’ll keep doing what I do best. Because its working for me. I do plan to continue pursuing our larger plans, building data centers, and diversifying Landis holdings in many other non-hosting related opportunities as well. So far I’ve been very fortunate and enjoy spreading it around. Ask me again in another 10yrs