Millers Fight For Family Domain on Web
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"It's Miller Time" is a popular slogan used by Miller Brewing Co. to market its lager, but it was the Miller family of San Mateo County that had first dibs on the phrase as an Internet domain.
Repeated efforts by the Milwaukee brewer to force the family to give up millertime.com prompted Mark Miller and his family to file a complaint against Miller Brewing in U.S. district court.
The Millers want the court to block the National Arbitration Forum from forcing them to give up the domain name, which they've owned since 1995, according to register.com.
Miller Brewing has held a federal trademark on the phrase "It's Miller Time" since 2001 and "Miller Time, Miller Beer" since 1993, and has used variations of the saying to market its brews since 1972, giving the company a common law trademark, said spokesman Scott Bussen.
"We understand that the Miller family is trying to create a family Web site here, but we would hope that they would have understood as well that this is an integral part of our business and that we have invested a considerable number of years making that phrase mean something to people," Bussen said.
Calls and e-mails to Mark Miller and his attorney were not immediately returned Tuesday


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