By Jag October 3, 2017, 7:15 PM
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- Your navigation could be killing your eCommerce sales and traffic. A good navigation strategy is central to the success of your website because confused visitors will drop out of your site quickly. Your website is the leverage you have to reach out to shoppers and visitors it becomes the most important marketing tool you have, so make sure it is helping your visitors get to where they need to be once they’ve arrived. You want to ensure your visitors are converting into leads and customers by providing them with an easy way to shop and navigate to the areas they are trying to reach. Here are 6 website navigation tips:
Slim MenusEverything that is important about your website is connected to its navigation. Trying to fit it all into one area can have big drawbacks. Realistically, you should have no more than seven menu items in your navigation scheme. Lean means focused and a menu loaded with options can have a big negative impact. Navigation that shows your main services or products and is descriptive as well as concise, works best.
Descriptive Menu ItemsWhen Google and other search engines crawl your site your descriptive menu items will be indexed. If you are only using a general or generic term your site will be lumped into that mix. It is advisable to create terms that are more specific to your product or message. They will index better and drive the right traffic to your website. Products and services that are too general will apply to far too many types of businesses. Making you navigation terms descriptive will help with bad clicks and bounce rates.
Pitfalls of Dropdown MenusIf you nest all of your categories in a dropdown menu but your visitor doesn't mouse over it then they may bounce because they don't see what they want offered. A simple navigation menu with descriptive terms will direct your user to a page where you can present more sub items. This page can be designed to engage and convert the visitor over sending them running because they didn't mouse over all of your menu items.
Importance of OrderNavigation follows the psychology that the first and last items that appear will be the most effective. Your traffic's attention and retention are going to be the best for items that appear at the beginning and at the end of your menu. Your most important items need to be at the beginning and end of the menu and the least important items in the middle.
Include SearchIf you menu fails and your dropdowns are overlooked an ambitious and determined user will head for the search bar. Search can be a highly valuable item especially on an eCommerce site. It should be included near the top of every page on your website.
Content and Social Media ItemsYour blog and social media links can be critical to helping your conversion rates. Engaging your audience helps build lasting relationships and over time can become key to continued business and traffic growth. Visitors and shoppers that like your social media and web content are more likely to become loyal to you, return more often, refer others and have higher sales totals. Links to these areas should be considered an integral part of your site navigation. Website navigation mistakes alone could take your business down a very dark road. Your navigation needs to be sharp to create a very easy to use environment while maintaining search engine ranking to drive traffic. Check your analytics before and then again after making navigation adjustments to your site. It is easy to over complicate your website navigation. When you simply tweak a few fundamental areas you can watch your traffic convert and achieve a better reputation for your brand, produce bigger sales and gain a better overall visitor satisfaction rate.
Jul 02, 2015
- December 1st is getting closer and with it the much anticipated drawing for our November affiliate giveaway. We are pleased to announce that our loyal affiliates have been working hard to spread the word about JaguarPC’s services. As a result, new clients have joined the JaguarPC family since the beginning of the campaign. It seems that the prospect of winning a sleek iPad 2 32GB has really motivated you. And why wouldn’t you feel motivated? The iPad 2 is an awesome gadget and the hottest piece of technology at the moment. Plus, each new referral means up to $110 that goes straight into your pocket. All you need to do is recommend JaguarPC’s services to your friends, family, or colleagues. Or, if you have a website, post an attractive affiliate banner and start sending visitors to our website. Each new client brings you a cash payout and an extra chance to become the owner of a new iPad 2. If you haven’t started yet or if you are having trouble making successful referrals, now is the time to step up your game. To help you out, we’ve put together a list of creative methods of getting new clients. Just use your imagination and let our excellent shared hosting, VPS hosting, and dedicated services do the talking. 1241
Nov 23, 2011
- Professional web design services can cost over a $1000 for just a simple site. We understand that many businesses need a web presence at an affordable price. JaguarPC has designed a WordPress web design package that will allow you to work with a professional WordPress website design developer. When you choose our website package plan you will receive monthly web hosting, a domain and an attractive website. Why Use WordPress? WordPress themes are optimized to meet the growing demands of search engines and consumers. Websites that function seamlessly and are attractive can allow you to grow your client and visitor base more rapidly. A well laid out website that is visually pleasing can capture and retain more traffic. The platform will also improve traffic in other ways. WordPress themes are built for basic SEO optimization which means your new website will automatically have a better ability to be found on the web. Responsive websites can also be enabled via WordPress themes. Responsive websites allow your site to consistently be displayed across all types of devise and in particular mobile devices where now over 30% of consumers look for services and products. WordPress websites give you greater exposure nearly instantly when they go live. Feature Packed Plans Websites built by our team feature professionals with years of experience in designing WordPress websites. During the initial development stage you will be working directly with a representative who will translate your ideas and concepts into a website you can be proud of right from the launch. You will provide the content and images for the designers and fill out a questionnaire which will allow the designer to get the details for any specific items you want enabled on the site. The introductory plan includes five website pages and our designers will work with you through a number of revisions from the initial content to the final stages to present a published version that matches your vision. Your website can be mobile responsive and include all of the important social media channels that you need to have added. A blog can also be enabled if you decide that this is a feature that you will need. A contact page is provided and can act as a critical part of your website and as a viable communication option for you visitors. Once your website is complete and published you will receive the benefits of our monthly maintenance plan. What is the Monthly Maintenance Plan Our monthly maintenance plan covers the cost of your web hosting each month. JaguarPC's WordPress websites are hosted on our business level plans. These servers are fast. JaguarPC allocates 600% more resources on these servers over our standard shared accounts so that high performance and optimal page loads speeds can be achieved. 24/7 e-mail support, regular WordPress version updates and offsite backups of the site are included. You won't have to worry about these basic maintenance task which leaves you more time to focus on your business or other matters that need your attention. Urgent needs can usually be addressed on the same day with this plan. Our team will also monitor your site for any security issues and clean them up without any action on your part. Each month you will also receive up to 2 hours of maintenance for your site. If you need to migrate your site then we can help you with that too. Some businesses and personal sites may be due for a little TLC. Your old site can be changed into a WordPress themed site and re-created as a responsive website. Our team will make your move seamless. As You Grow Our plans allow you to add more pages as well. If you need a new product page or a new logo then our team will be on hand to add these additional features. One of the great benefits of having our designers at your fingertips is that we can improve and enhance your website as you go. It is easy to extend WordPress with advanced features that may require plugins, apps or scripts. If you have needs for new development features or you would like to add plugins and additional elements to your website then our team is available to review and assess your requests and expand your website. WordPress websites can be basic to suit an individual's need for a web presence through a blog or a small site while large businesses and eCommerce sites can easily expand from the basic capabilities of WordPress sites to suit their own specialized needs. JaguarPC gives you everything you need to get started with or to improve your online presence. Consider the value of having a website that is intuitive for users, optimized for search engines and captures your ideas and products in a visually appealing way. You can now have that website that you have been thinking of for years but could never afford or complete on your own. You will have the assistance of JaguarPC as a world recognized hosting provider, professional web designers and the benefits of the worldwide WordPress Community. Contact firstname.lastname@example.org to learn more about this incredible new opportunity.
Aug 19, 2014