(S)earch (E)ngine (O)ptimisation

Search Engine Optimization.

For beginers Search engine Optimization is the best way to get your website listed in major search engines such as Google, Yahoo, MSN, what it means is to get you website listed on the first page of the search engine for a particular keyword. The emphasis is layed on the first page is because any surfer wont bother to go to second page he will only click on the links which show up on the first page as they are all in a hurry no one has time to go through all the pages.

(SEO) Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results. SEO is a set of methodologies aimed at improving the visibility of a Web Site in search engine listing. SEO involves the careful designing of corporate Web Site to increase their chances of visibility in the major search engines for e.g. Google, Yahoo, Alta-Vista etc. The higher a ranks in the results of a search, the greater the chance that that site will be visited by a user.

• Meta Tags

Meta Tags are very important for your Web Site’s visibility. Many search engines read them from your site when you submit it to them .Major Meta tags that you can use:

Meta Title the only resource type that is currently in use is “documenting” This is the only tag that you need to put in for indexing purposes.

Meta Description Depending on the search engine, this will be displayed along with the title of your page in an index. “Content” could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

Meta Keywords Choose whatever keywords you think are appropriate, separated by commas.

Navigational links:

At the right or at the bottom but not on the left of the page. When the search engines “read” your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or JavaScript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what’s important on your page.

Rich Content:

Keep your site very content rich. The more content you have on your site the more likely someone is to find what they’re looking. Have a lot of pages. Update the site as many times as possible in a day if you have the time. Updating your site does not mean that you copy paste content from other sites. That will only push your rankings further down. Don’t have any duplicate content. At the same time, dont spam multiple content across the same website. A search engine constantly views or reviews a website or at least every few months, it looks for specific characteristics found in the content of website pages.