Why a .org Domain?
When you need to get the best rank presence and traffic for your .com domain then a .org domain can help immensely. If you already have an established .com extension then you should definitely consider the benefits of also obtaining the .org extension as well. Blogs, businesses and e-commerce presences that have a brand and a reputation to protect can’t afford to have their names taken and used by others for alternative purposes which can include websites that might try to mimic your .com’s services or products. Even worse consequences could occur due to malicious activities using your .com address as a .org. Purchasing the .org extension can give you the confidence of knowing that your hard work and efforts won’t be diminished by a perpetrator who is riding on the coat tails of your own efforts.
Trusted and Established
.org domains are trusted by consumers and potential clients. Most established businesses that are doing well or have good future potential will procure their .org for purposes beyond name recognition and brand name protection. Not only is having a .org domain an important sound business decision but it can also have the benefit of increased web exposure. Search engines will index your .org domain and your .com domain leading to better ranks and more results to get your organization in front of more prospects that will have a potential interest in your organization. The more you are seen the more popular you can become .
Philanthropy and Non-Profits
Groups that promote and engage in philanthropy and the absence of profit structures are more prone to use .org domains. People around the world have an interest in finding your website or blog that promotes a cause or special interest when you use a .org name. The extension lends the concept of organization over business to potential members and contributors for your principal or movement. Special fund and awareness raising efforts may be taken more to heart when a .org is present on the world wide web address. Those who have interests will note that your site or blog’s efforts are more contribution over profit based and may lend a more sympathetic ear and greater support to your efforts. Use a .org to have your mission gain greater and more respected recognition. Highlight the socially responsible agendas that you are promoting and get a better response through the association and reputation of .org.
Professional Organizations and Associations
Organizations can naturally benefit from the clear association with .org. Professional outreach can gain greater momentum, respect and additional members as well as influence by the use of this trusted and well know cross link. The American Heart Association and The American Bar Association are two good examples of organizations that are well recognized and make good use of the .org extension option. If your site deals with professionals then .org is a solid choice which will help you gain new members and let the public know more about the services and benefits that your organization is capable of providing. The greater respect and the association with professionalism can help your membership grow and maintain a good light in the public eye. A .org can help your professional organization gain the value of being a respected authority and the go to link for networking and information.
Overlooking the deeper values of a .org domain could cost you the recognition, awareness and protection that your brand, association, organization or non-profit deserves. When you purchase a .org domain you are increasing the awareness of your organization and allowing a broader audience to engage with and promote your cause. Don’t get left behind on the search engines but inspire more support for your agendas and overall cultural institutions, religious organizations, civic and artistic efforts as well as social and sport teams, and communities. Spread the word with a .org and take advantage of the world wide community gains for more members and contributions. .org can be a signal that you are in it for the greater good over the greater green.
*New domains only, no transfers or renewals, first year only.