As I continue my series on changes in Google that smashed some sites or techniques based on this blog article by Brett Borders, today I’m dealing with the 5th technique in regard to Sponsored blog post networks.
Sponsored blog post may have been around for longer than I realize but I think they became used to a large degree in 2007. 2007 was when I first became of them. It appears that Google has taken action against them in 2007.
As I understand “Sponsored Blot Post” , basically you are paying someone to write a review of your site, or perhaps a particular product you sell on their blog.
If I understand “sponsored blog post” correctly from Google’s point of view they are just another paid link.
I do not agree with Google on their present position in regard to paid links. I think I agree with them in regard to paying someone to write a review of your site or product. I know very few people that would give an honest opinion when being paid to write a review. Unfortunately most of the people I know who would participate as a writer for this type of review would say nothing but good.
Those who would provide an honest opinion will not get hired. From the webmasters point of view the only reason I can see to pay some one for a review would be hoping for SE benefit.
Why are people paying for this type of review. It is for a link. Even if the review is an honest review it will not likely result in much traffic.
IMO the concept of the “Sponsored Blog Post” is nothing more than another scheme to build links that probably will not benefit your site anyway. This is one instance of Google’s stance on paid links that I agree with.
If your interested in my previous articles in regard to the changes that Google made in 2007 that did smash some sites here they are:
Open link brokers and link networks
I haven’t provided a lot of reference links in this article. You will find them in previous articles. If there is any discussion, I will not only provide them, but I might provide some additional references.