Jan 13, 2008
2007 Changes in Google Regarding Open link brokers and link networks
A few weeks ago I started a series of articles based on this Blog Article written by Brett Borders. The title of the article was 7 SEO Techniques That Google Smashed in 2007
This is my 4th article based on what Brett originally wrote about.
I agree with Brett that Google really started targeting paid links in 2007. However they started giving indiactios about paid links as far back as 2005. At leas according to Matt Cutts. f you don’t know who Matt Cutts is, he is in charge of the Google “Spam Team”, or to say that another way he is in charge of the “Quality Control Team”. In other words the department that Matt Cutts heads is concerned about the quality of the search results that Google returns.
Though I agree with Brett there is evidence that Google is trying to target paid links, I would disagree that they are targeting the brokers that profit by selling paid links. At this time I do not think they are very successful in their attempt to target paid links.
IMHO if Google was really serious about paid link brokers they would stop Adwords advertising for this industry. Look at this search for “paid link brokers
“. The 3 coveted positions at the top of the page for Adwords are all text link brokers.
Google knows who the text link brokers are. Simply stop taking advertising money from them, and take their sites out of the index.
It does not take a rocket scientist to figure out who is selling links for the search engines and who if offering links for sale for advertising purposes IMHO.
It appears to me on the paid link issue that Google is trying to snip of bad branches rather than dealing with the root of the problem.
If your interested in seeing my previous comments on this issue:
2007 Changes in Google Regarding Links
2007 Changes in Google Regarding Supplemental Pages
2007 Changes in Google Regarding Directory Links